ART OF FUFU
TikTok Case Study (Art of Fufu).
Objective: Enhance brand awareness for “Art of Fufu,” a culinary
brand, through TikTok.
Achievements: Significant follower growth, increased engagement,
notable brand recognition, and collaborations within the Houston
culinary community.
Strategy: Engaged audience with culturally rich content featuring
West African cuisine preparation, attracting diverse audiences
and generating curiosity about Fufu.
Duration: Six-month phased campaign, steadily building
engagement and follower base.
Results: 200% increase in website traffic, best-performing video on
TikTok led to reposts by news outlets, all organically boosting
visibility.
Conclusion: Demonstrated TikTok’s effectiveness in reaching a
global audience and establishing a brand presence in the
culinary sector.
